I recently attended Heimtextil, the biggest international trade fair for home and contract textiles in the world. This is where I find inspiration for Maxwell Fabrics and Telafina and begin development on our new collections. It was one of the best shows I've attended.
Now that I'm settled back in my studio and reflecting on the show, I found I’ve really had a chance to understand the direction of upcoming trends and the influences for which these trends are based on. Design ideas featured at Heimtex for 2014/15 are structured into two major categories - Progress and Revival. These two contracting themes come together and the concept becomes the key inspiration for lifestyle trends worldwide.
Progress is based on the idea that we must continuously innovate to improve quality and functionality. Technology is key as we look towards a sustainable future.
- Design direction - Flora and fauna prints.
- Most emphasized color - Green. In every tone from soft pastels to bright citron and continuation of rich emerald.
Revival is based on the idea that while technology takes us into the future we also must look back on past traditions and seek out purity and authenticity.
- Design direction - Natural materials that highlight if not emphasize nature's flaws in materials such as wood, stone, linen and metals.
-Most emphasized color - Metallics in tones of gold, copper and bronze.
These are a few key ideas influencing the design world now and into 2015 with exciting products planned in Maxwell's upcoming collections.